journalist, copywriter and creator specialising in wellness, sex and relationships

What I Do…

  • Woman with blonde hair taking a selfie with Cosmopolitan magazine.

    Journalism

    I’ve been a journalist for half a decade, shaping conversations around wellness, relationships and what it means to be a women in the 2020s. I have bylines at titles including Women’s Health, Cosmopolitan, Dazed, Grazia, the iPaper and many more.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Commercial Writing

    I know how to make brands relevant for the right audiences. Over the years, I’ve worked with Huawei, Simple and Lionsgate on wellness, sex and relationships copy.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Consultancy

    I help wellness, sex and relationships brands connect with Gen-Z consumers, bringing years of experience and expertise as a journalist in these spaces to help advise on and shape your stragegy.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Content Creation

    Look, I’m Gen-Z (just about) so obviously I’m making content. As well as racking up hundreds of thousands of views on my personal TikTok, I’ve helped brands like Fit&Well and Women’s Health reach millions of users on Instagram and Facebook.

Want To Work With Me?

I’m open to editorial commissions, shifts, content roles and copywriting projects.

Looking for my newsletter? Subscribe to How To Be Less on Substack for weekly essays exploring wellness culture and my monthly guide unpacking attitudes around optimisation culture, Unoptimise.