Consultancy
Alice regularly writes about consumer behaviour for Canvas8.
If you’re a brand within the health and wellness space looking to reach a Gen-Z audience and establish your voice, let me help you! I speak to brands in this space every day and I’m always writing about digital-first trends and thinking about how 20 and 30-somethings are approaching wellness. I’m particularly interested in working with brands in the women’s health and sexual wellness space.
What I can help you with:
Establishing or reshaping your tone of voice
Consulting on copy, be it on your socials, website or press releases
Social output review
Consumer insight research
I regularly contribute to branding and insights agency Canvas8, writing reports on consumer behaviour and profiling interesting brands.
Selected consumer insights writing
How drinking culture is changing for Gen Z
How Substack reimagines the newsletter as a brand-building hub
What makes energy drinks appealing to young women?
How Ilona Maher reshapes sports fans’ image of femininity