Consultancy

Alice regularly writes about consumer behaviour for Canvas8.

If you’re a brand within the health and wellness space looking to reach a Gen-Z audience and establish your voice, let me help you! I speak to brands in this space every day and I’m always writing about digital-first trends and thinking about how 20 and 30-somethings are approaching wellness. I’m particularly interested in working with brands in the women’s health and sexual wellness space.

What I can help you with:

  • Establishing or reshaping your tone of voice

  • Consulting on copy, be it on your socials, website or press releases

  • Social output review

Consumer insight research

I regularly contribute to branding and insights agency Canvas8, writing reports on consumer behaviour and profiling interesting brands.

Selected consumer insights writing

How drinking culture is changing for Gen Z

How Substack reimagines the newsletter as a brand-building hub

What makes energy drinks appealing to young women?

How Ilona Maher reshapes sports fans’ image of femininity

Why are Gen Zers sporting luxury athleisure?

How HYROX brings out gym-goers' competitive edge